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      <image:title>Pilates Praise</image:title>
      <image:caption>Photography by Jennifer Gouge</image:caption>
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    <loc>https://www.heatherhollowaymccash.com/get-better-results-from-pilates</loc>
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    <lastmod>2020-05-14</lastmod>
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    <lastmod>2022-03-28</lastmod>
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      <image:title>Home - Hi! I’m Heather and I’m ready to help you get stronger and feel better in your body!</image:title>
      <image:caption>I started Magic Circle Pilates to help you have access to quality Pilates instruction so you can get stronger and more flexible from home. Accountability and expert instruction included! I’ve been teaching Pilates for 10 years and I’ve got the tools and expertise to help you get stronger with Pilates. What is Pilates anyway? Pilates is a method of exercise that helps you find the best quality movement for your body, with or without equipment. You learn how to exercise with good form so you can do less reps and get more out of it. Yes, less! Doing a few reps of an exercise with good form is better than doing a ton with bad form. I save you time and help you get stronger, for real. Join me for online group classes or private sessions. I also have pre-recorded workouts you can access if you need more flexibility on time. Click the button below to schedule your group class or private session.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1598291245645-ZBEXKXIA5CAI4NPR7YBF/IMG_0042.JPG</image:loc>
      <image:title>Home - Get stronger and more flexible with online Pilates!</image:title>
      <image:caption>Live classes with a fully certified Pilates Instructor from the comfort of your home</image:caption>
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  <url>
    <loc>https://www.heatherhollowaymccash.com/melt-method</loc>
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    <lastmod>2021-05-01</lastmod>
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    <lastmod>2021-12-27</lastmod>
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      <image:title>Home - Click here for Copywriting Services</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1640635361612-V130YBZ2BV1UBLYKCS0B/2.jpg</image:loc>
      <image:title>Home - Click here for Pilates and MELT Method services</image:title>
      <image:caption />
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  <url>
    <loc>https://www.heatherhollowaymccash.com/copywriting-newsletters-strategy</loc>
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    <lastmod>2022-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647544236071-PY0AK55KQSGJ293XKFYB/IMG_0060.JPG</image:loc>
      <image:title>Copywriting Newsletters and Strategy - What do you need for your business?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647542537896-LTAO1E9IFNZEUJVWK8DU/IMG_0086.JPG</image:loc>
      <image:title>Copywriting Newsletters and Strategy - What’s a communication strategy?</image:title>
      <image:caption>Communications with a plan to reach your business goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1651856348771-GNDMQVR0D4KEVE0TO2NZ/Untitled.png</image:loc>
      <image:title>Copywriting Newsletters and Strategy - “I wouldn’t have the business I have without Heather.</image:title>
      <image:caption>“My words haven't changed. My services are the same but Heather changed the way I put it out there and I got results!” Carrie Miller Pilates</image:caption>
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    <image:image>
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      <image:title>Copywriting Newsletters and Strategy - What’s copywriting?</image:title>
      <image:caption>Copywriting is writing specific to your business.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652733224594-H3FRU3K5WC4KBMCPTG67/IMG_0015+3.JPG</image:loc>
      <image:title>Copywriting Newsletters and Strategy - How newsletters convert to sales</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1651856847039-Y7KI85E3ZERFCG410R8V/IMG_3196.jpg</image:loc>
      <image:title>Copywriting Newsletters and Strategy - "Heather is so quick and thorough.</image:title>
      <image:caption>“She takes what you express and presses it out in a well-organized outline for the whole quarter. You have lots of flexibility with what she gives you. On the other hand, if you follow her schedule, you will see things shape up and begin to move forward with the business!” Anita Park, Explore Pilates</image:caption>
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  </url>
  <url>
    <loc>https://www.heatherhollowaymccash.com/marketing-solutions-for-pilates-teachers</loc>
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    <priority>0.75</priority>
    <lastmod>2022-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1650315573270-6USDJNO3YKJA02JTCLV0/IMG_615546B7ED8B-1.jpeg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - “I got a 100% open rate on my Pilates and coffee email!”</image:title>
      <image:caption>- Rachel Thompson, Pilates with Rachel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1650401670400-2BGOQCAAP77DM61TVENF/Screen+Shot+2022-04-19+at+3.53.46+PM.png</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647536368193-ZITJXG90OB8JRJKJCESZ/1.jpg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647471117663-5O3Q5PTJ6P7XHTF5717M/IMG_3196.jpg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - “My gross income for two months increased 25% more than this time last year after quarterly planning with Heather.</image:title>
      <image:caption>I earned back my investment of working with her. I love how the social media plan she created for me can be adjusted. Going into our meeting I had a few ideas. By the end of the meeting I had dates on the calendar and a marketing plan that filled my workshop!” - Anita, owner of Explore Pilates, Bloomington, IN</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647470357722-XT428DSRCD3AM6MDFW8I/IMG_3191.jpg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - “I had the hardest time writing newsletters until Heather demystified the process. She broke down the process into actionable steps I can repeat.</image:title>
      <image:caption>Heather organized my message so content remained fresh but I wasn’t reinventing the wheel. I don’t do social media marketing, yet I’ve gained more new clients through email marketing alone. Heather’s tools and techniques have been a sanity-saver and a game-changer for my studio!” - Kim Wyatt, owner of Pilates By Kim, Tuscaloosa, AL</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647533332250-QHJAS0V3EX0OF2N0ALYS/Pink+and+Green+Fun+Skincare+Sale+Quick+Create+Instagram+Post.jpg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652735652101-TMMX9TLKRHFMW0QJIB50/4.jpg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - Schedule here</image:title>
      <image:caption>https://app.squarespacescheduling.com/schedule.php?owner=19491268&amp;appointmentType=27588975</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647532211684-YZ361YCSD1AUWI7X8B9G/5.jpg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - Learn more about copywriting, newsletters and strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1647532219271-DKPK7L70VAY5BBY37D4T/6.jpg</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - Book your free consultation now</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1660671170290-JCKMDMRF3Y4GPZX34F9C/Do+you+struggle+promoting+your+Pilates+business-3.png</image:loc>
      <image:title>Marketing Solutions for Pilates Teachers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heatherhollowaymccash.com/writing-samples</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652374492215-ODFMENO4CUHAPTH7GIQA/Screen+Shot+2022-05-12+at+11.41.18+AM.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652374348631-X469UQNKNLSSX4EN9DK7/Screen+Shot+2022-05-12+at+11.26.02+AM.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652374044329-8FGM4FGC5BL11WWEZ27T/Screen+Shot+2022-05-12+at+11.19.19+AM.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652385264063-3K02TYZ4ZCBMCUN8E89L/Heather+McCash+writes+for+The+Core+Balanced+Body.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652371858060-4I51L0F26HVO30F7G7WI/IMG_0041.JPG</image:loc>
      <image:title>Writing Samples - Writing Samples</image:title>
      <image:caption>Check out samples of my work below</image:caption>
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  </url>
  <url>
    <loc>https://www.heatherhollowaymccash.com/about-1</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1652716373448-BAAOKXUDPAIF62F035YI/IMG_0015+2.JPG</image:loc>
      <image:title>About - Heather Holloway McCash, Author, Copywriter, Social Strategist, Pilates Instructor</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heatherhollowaymccash.com/write-your-welcome-series-workshop</loc>
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    <priority>0.75</priority>
    <lastmod>2022-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1665586887668-X82IND4HOXNJQX1ER5OO/Heather+Holloway+McCash+Photo.JPG</image:loc>
      <image:title>Write Your Welcome Series Workshop - A newsletter welcome series can be an overwhelming challenge.</image:title>
      <image:caption>What do you write? How do you get the right information across without sounding inauthentic?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1665603393798-EBCNG5H9S8I6EG30KZQY/unsplash-image-IIY5YxY8WKY.jpg</image:loc>
      <image:title>Write Your Welcome Series Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1665603096985-7UYPD4CUNYGRD0NZ0QQF/unsplash-image-npxXWgQ33ZQ.jpg</image:loc>
      <image:title>Write Your Welcome Series Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57aa2a6e2994ca66b9e5920f/1665604294558-ZQGH7OHYPRD4IQXETWBE/unsplash-image-87EqZAWN-v8.jpg</image:loc>
      <image:title>Write Your Welcome Series Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heatherhollowaymccash.com/store</loc>
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    <lastmod>2020-12-17</lastmod>
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  <url>
    <loc>https://www.heatherhollowaymccash.com/store/hnxpzr05kupyj1cv8i4ptk2zujyi20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-12-17</lastmod>
    <image:image>
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      <image:title>Store - Add On Mat/12 Days of Christmas Mat</image:title>
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  </url>
  <url>
    <loc>https://www.heatherhollowaymccash.com/store/magic-circle-pilates-on-demand-class-de-stress-mat</loc>
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    <lastmod>2020-12-17</lastmod>
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      <image:title>Store - Magic Circle Pilates On Demand Class- De-stress Mat</image:title>
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  <url>
    <loc>https://www.heatherhollowaymccash.com/store/magic-circle-pilates-on-demand-class-basic-reformer-on-the-mat</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2020-12-17</lastmod>
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      <image:title>Store - Magic Circle Pilates On Demand Class- Basic Reformer on the Mat</image:title>
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  <url>
    <loc>https://www.heatherhollowaymccash.com/store/magic-circle-pilates-on-demand-class-bundle-with-bonus-10-minute-stretch-class</loc>
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      <image:title>Store - Magic Circle Pilates On Demand Class Bundle with Bonus 10 Minute Stretch Class</image:title>
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